It took me a while to sit down and watch this trailer, despite multiple people sending it to me. Why? I’m not sure. Perhaps because I felt capturing “why we ride” in a trailer is impossible, and in a full length film difficult yet. But also because I felt that I needed to devote a minute of my undivided attention to the footage, and forcing myself to do that is sometimes difficult these days.
I finally pressed play and have to admit- I got goosebumps, there may have been some tears. They did an amazing job showing the passion of riders in just their trailer. After all, their slogan is-
It’s about the passion of the riders, and the soul of their machines.