Cycle Gear’s Donates 10k to Women’s Coalition of Motorcyclists


To aid the Women’s Coalition of Motorcyclists (WMC) in their advocacy for and education of motorcycling women, Cycle Gear pledged 5% of their women’s motorcycle apparel sales throughout the month of may to the organization… totalling a whopping $10,000.

Diane Price, Tai Day, Andy Sills, and Jenny Lefferts took a trip to visit Cycle Gear’s headquarters in Benicia, CA, and happily accepted the oversized check. Who doesn’t dream of being handed a giant check for thousands of dollars?

How did WCM Board Chair Diane Price feel about this awesome donation? She said, “First and foremost, the WCM is truly grateful for the opportunity given by Cycle Gear and we look forward to our continued relationship. With this donation, the WCM is able to focus on increasing the ranks of female ridership.”

With women riders being the fastest growing section of the motorcycle industry, the timing is perfect.

Christine Parsley, Cycle Gear’s E-Commerce Marketing Manager, headed up the project and presented the ladies their check. Christine stated, “We at Cycle Gear are proud to continue our company’s 40 year tradition of supporting women in motorcycling.” Said Christine, “We look forward to a continuing relationship with the Women’s Coalition of Motorcyclists and we wholeheartedly support their efforts in promoting education, mentorship and advocacy for female motorcyclists.”

Straight from the press release-

About the Women’s Coalition of Motorcyclists:

The Women’s Coalition of Motorcyclists’ mission is to unite female riders and their advocates to increase the voice, influence, and visibility of women within the motorcycle industry. The WMC hopes to double the number of female riders by 2020 through the use of mentor programs and strategic partnerships within the motorcycle community while preserving and enhancing the positive image of female motorcyclists.

About Cycle Gear:

Cycle Gear® Inc. is the country’s largest retailer of motorcycle parts, apparel and accessories. Since 1974, Cycle Gear’s product selection and superior service have catered to the needs of motorcycle enthusiasts. With stores nationwide and an e-commerce website, Cycle Gear provides access and unbeatable prices to riders wherever they are. As an employee-owned company, the Cycle Gear team takes enormous personal pride in providing its “100% Satisfaction Guarantee,” which includes the industry leading “7-Day No Hassle Helmet Exchange and a “30-Day, Best Price Guarantee” as well as easy returns, in-store or online, and no restocking fees, ever. Visit one of over 100 store locations in 34 states, or visit us online at today.

related tags: real women who ride

Posted on August 12, 2014 in News & Features by

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